Posts tagged with ‘logo design’

This new logo for competitive chess from Pentagram shows how much can be achieved with black and white and a strong concept. Read more about the project and see more images here and here. 

This new logo for competitive chess from Pentagram shows how much can be achieved with black and white and a strong concept. Read more about the project and see more images here and here. 

One exceedingly clever application of the new logo for the Philbrook Museum of Art, designed by Michael Bierut of Pentagram. Not only does the mark form a P, it is derived from the museum’s two locations on a grid of Tulsa.

One exceedingly clever application of the new logo for the Philbrook Museum of Art, designed by Michael Bierut of Pentagram. Not only does the mark form a P, it is derived from the museum’s two locations on a grid of Tulsa.

I remember when Shutterstock first launched and liking its blunt, little camera logo. But with every iteration it devolved until it reached some drastically annoying typography that seemed to have subscribed to a service providing up to 25 unnecessary ligatures a day. Now, Shutterstock has focused on a single, simple premise, the viewfinder, and incorporated it into a bold logotype. 

I remember when Shutterstock first launched and liking its blunt, little camera logo. But with every iteration it devolved until it reached some drastically annoying typography that seemed to have subscribed to a service providing up to 25 unnecessary ligatures a day.

Now, Shutterstock has focused on a single, simple premise, the viewfinder, and incorporated it into a bold logotype. 

Business cards for CX, formerly Cloud Experience, a company intending to compete with Dropbox for online storage needs. Taking the tagline Cloud to the Power of X, this new identity by Moving Brands has a vibrant color palette and a nice use of translucency to suggest clouds and transparency.

Business cards for CX, formerly Cloud Experience, a company intending to compete with Dropbox for online storage needs. Taking the tagline Cloud to the Power of X, this new identity by Moving Brands has a vibrant color palette and a nice use of translucency to suggest clouds and transparency.

Having just gotten active on Pinterest, I had no idea the logo was so new. It in fact was one of 10 winners of the 2012 HOW logo design contest. It’s the work of Michael Deal and Juan Carlos Pagan. I’m a sucker for logos that are type-based. This one turns the “P” into a stylized pin and references the @ sign, all in one neat red package. Via gregmelander

Having just gotten active on Pinterest, I had no idea the logo was so new. It in fact was one of 10 winners of the 2012 HOW logo design contest. It’s the work of Michael Deal and Juan Carlos Pagan.

I’m a sucker for logos that are type-based. This one turns the “P” into a stylized pin and references the @ sign, all in one neat red package.

Via gregmelander
The Popular Romance Project is a Wordpress blog I designed based on a theme from Organic Themes. It just made its public launch on Monday, in time for Valentine’s Day, appropriately enough. The site is a gathering place for readers, writers, and scholars of romance in popular culture, and highlights the documentary film project of Laurie Kahn, director of the award-winning Tupperware! and other films exploring the unsung worlds of women.

The Popular Romance Project is a Wordpress blog I designed based on a theme from Organic Themes. It just made its public launch on Monday, in time for Valentine’s Day, appropriately enough.

The site is a gathering place for readers, writers, and scholars of romance in popular culture, and highlights the documentary film project of Laurie Kahn, director of the award-winning Tupperware! and other films exploring the unsung worlds of women.

Product brochures for XL Group, a global insurance company. The new logo is a refreshing step away from what has become the cliché of soft, rounded type and friendly pastels in recent corporate logos. The logo itself is black and comprises three chevrons. It says, according to Brand New, “we are a corporation, we wear suits, and we want your money more than our competition does.” Chest bump!

Product brochures for XL Group, a global insurance company. The new logo is a refreshing step away from what has become the cliché of soft, rounded type and friendly pastels in recent corporate logos. The logo itself is black and comprises three chevrons. It says, according to Brand New, “we are a corporation, we wear suits, and we want your money more than our competition does.” Chest bump!

Business cards with the new logo for the Imperial War Museums, five museums located throughout Great Britain. The rebranding was carried out by London’s Hat Trick. Gareth Howath explains the rationale for the fragmented mark in an interview with Creative Review: “IWM wanted to bring the marque up to date and in a way create something timeless. Jane Wentworth came up with the idea of the force of war which has the power to shape people’s lives. It’s this idea that the force of war can destroy something and at the same time create which informed the new logo design. “The marque is very simple, almost like a block that’s been fragmented and which pulls out the I, the W and the M,” says Howat. “The angles are taken from the previous marque. It’s a very graphic identity but the idea is it that it fuses imagery from the IWM’s extensive image and object archives.”

Business cards with the new logo for the Imperial War Museums, five museums located throughout Great Britain. The rebranding was carried out by London’s Hat Trick. Gareth Howath explains the rationale for the fragmented mark in an interview with Creative Review:

“IWM wanted to bring the marque up to date and in a way create something timeless. Jane Wentworth came up with the idea of the force of war which has the power to shape people’s lives. It’s this idea that the force of war can destroy something and at the same time create which informed the new logo design.

“The marque is very simple, almost like a block that’s been fragmented and which pulls out the I, the W and the M,” says Howat. “The angles are taken from the previous marque. It’s a very graphic identity but the idea is it that it fuses imagery from the IWM’s extensive image and object archives.”

Above, an example of brand application for Ibis Hotels, a chain of economy hotels owned by Accor and formerly encompassing several different sub-brands. A French firm, W&Cie, developed the new brand ID around a key component of the hotel stay, the pillow. Each color variation represents a different budget level of one member of the chain, with red, pictured here, being the “Ultimate” level. Details of the rebranding effort can be found at Brand New.

Above, an example of brand application for Ibis Hotels, a chain of economy hotels owned by Accor and formerly encompassing several different sub-brands.

A French firm, W&Cie, developed the new brand ID around a key component of the hotel stay, the pillow. Each color variation represents a different budget level of one member of the chain, with red, pictured here, being the “Ultimate” level.

Details of the rebranding effort can be found at Brand New.

A retro-inspired typographic logo from Seattle-based designer and illustrator Riley Cran.  Via Grain Edit.

A retro-inspired typographic logo from Seattle-based designer and illustrator Riley Cran. 

Via Grain Edit.

Love this logo, and even more, the lyrical explanation of its development. Quoting Brian Collins, the brain behind the design: There are roughly three New Yorks. There is, first, the New York of the man or woman who was born there, who takes the city for granted and accepts its size, its turbulence as natural and inevitable. Second, there is the New York of the commuter—the city that is devoured by locusts each day and spat out each night. Third, there is the New York of the person who was born somewhere else and came to New York in quest of something.

Love this logo, and even more, the lyrical explanation of its development. Quoting Brian Collins, the brain behind the design:

There are roughly three New Yorks. There is, first, the New York of the man or woman who was born there, who takes the city for granted and accepts its size, its turbulence as natural and inevitable. Second, there is the New York of the commuter—the city that is devoured by locusts each day and spat out each night. Third, there is the New York of the person who was born somewhere else and came to New York in quest of something.

A first peek at one of my current projects, designing an Omeka theme for D.C. history schoolteachers to share lessons online. Not only did I design the logo, I had the chance to use css3 properties and z-index to make the “pile” of faux polaroids that rotate and enlarge. (Thanks to 24ways for the code.) Omeka is a Wordpress-like CMS for museums and scholars to put exhibits online, developed by my employer, the Roy Rosenzweig Center for History and New Media. I hope over the summer to generalize the theme for public release.

A first peek at one of my current projects, designing an Omeka theme for D.C. history schoolteachers to share lessons online. Not only did I design the logo, I had the chance to use css3 properties and z-index to make the “pile” of faux polaroids that rotate and enlarge. (Thanks to 24ways for the code.)

Omeka is a Wordpress-like CMS for museums and scholars to put exhibits online, developed by my employer, the Roy Rosenzweig Center for History and New Media. I hope over the summer to generalize the theme for public release.