
Logo for a small company that paints and wallpapers, by Useful Studios, a DC area design firm whose website has a really interesting and unusual color palette.
This logo for the Cambridge Ballet Institute captures the essence of dancing using hand-drawn type for the mark. Check out the entire suite of materials at the designer’s Behance site. The work is by Romanian designer Elena-Greta Apostol.
From my ongoing archive, three web logos I especially like, from, respectively: MetaLab Unlikely Ventures, and Loud Pixel.
Logos from an identity system for a family of hotels created by Maria Bjergegaard, that draw on each building’s unique architecture. I love the overall concept, but I’m not sure if some of the stationery elements work. The black squares overwhelm in some instances, and I can’t see how the envelope is practical.
Part of a new visual identity for Houdini, by SVA design student Leo Porto. This logo nails it in a clever type-iconographic logo.
This studio’s animated logo visually demonstrates their mission to bring things to life through thoughtful design. Move your mouse over the type and see what happens.
![Two business cards for employees of ThoughtFarmer, a social intranet solution. The identity, developed by smashLAB, clearly differentiates the company from its competitors by focusing on its key value proposition: helping companies work better. A detailed case study explains the thinking:
[…] our creative concept focused on the theme of growing organizations in healthy fashion. This involved exploring agrarian, ecological, and organic motifs to develop a tactile and inviting system that extends across all of their collateral.](http://24.media.tumblr.com/tumblr_mb4nwdPyb61qa5i0qo1_400.png)
Two business cards for employees of ThoughtFarmer, a social intranet solution. The identity, developed by smashLAB, clearly differentiates the company from its competitors by focusing on its key value proposition: helping companies work better. A detailed case study explains the thinking:
[…] our creative concept focused on the theme of growing organizations in healthy fashion. This involved exploring agrarian, ecological, and organic motifs to develop a tactile and inviting system that extends across all of their collateral.
The Reading is Fundamental literacy organization has rolled out a new identity, developed by Mother New York. Above is a set of illustrations using the new logo’s open-book shape to frame illustrations that can appeal to a wide variety of audiences.
I confess to not being blown away by the new logo just on personal taste, but the applications are interesting, especially using the frame around people. I know that putting a variety of images inside logos is all the rage these days, but I think this one goes beyond clichéd stock photos to connect to the audience.
It’s always nice to do “design for a cause.” Above is the banner I designed for a new collecting initiative at the Roy Rosenzweig Center for History and New Media.
The #OccupyArchive is collecting webpage screenshots, documents, videos, audio, images, and other materials related to the 2011 worldwide Occupy movement. Anyone can contribute to the digital archive.
The Wall Street skyline photo is thanks to Steve and Sara Emry via Flickr Creative Commons.
These are logos that look like Napster had his way with Hello Kitty: All are far too cute, with the smell of cigarettes on their breath.
Commentary from Logo Lounge’s review of logo trends in the past year.
Among the trends identified: the rise of brown as a neutral, frequent use of trees and leaves, and logos becoming less a single flat mark and more a series of elements that often escape from the typical boundaries of a rectilinear mark.