Posts tagged with ‘identity’

Part of a new visual identity for Houdini, by SVA design student Leo Porto. This logo nails it in a clever type-iconographic logo.

Part of a new visual identity for Houdini, by SVA design student Leo Porto. This logo nails it in a clever type-iconographic logo.

Fine example of the meshing of form and function, from Morgan Sterns:

“Restored Water’s identity concept was inspired by patterns found in groundwater filtration systems while the packaging concept inspiration came from mixing clean lines with stainless steel, glass, and recycled wood materials. The final system resulted in the creation of a line of reusable water canteens that convey a modern and minimalistic approach to design while still functioning as a piece of art in the household.”

Via thedsgnblog

The branding of Fenwick Pythons, a snake breeding business, is an outstanding example of matching production techniques and concept. As designer Jay Fletcher explains:

Based in Toronto, Ontario, Fenwick Pythons promotes the hobby and captive breeding of exceptionally unique and genetically diverse ball pythons.

This entire project was a blast, to say the least (when a guy calls from Canada asking you to brand his snake-breeding business, you take the job), but I’m especially fond of Fenwick’s oversize 4” x 2.5” letterpressed calling cards, printed on Neenah Classic Crest “Tarragon” duplexed with “Epic Black” at a total weight of 230#. The large, blotchy pattern on the black side was printed first with metallic copper ink, then the scales were blind pressed on top to give the card a shining, slithering, snaky feel.

fenwickpythons.com

Via niitf

The days of staid bottle labels have long since passed. Here’s a set of labels for the Brewery Ommegang of Cooperstown, NY, designed by Duffy & Partners to coincide with a new identity featuring plaid.

(Source: underconsideration.com)

One exceedingly clever application of the new logo for the Philbrook Museum of Art, designed by Michael Bierut of Pentagram. Not only does the mark form a P, it is derived from the museum’s two locations on a grid of Tulsa.

One exceedingly clever application of the new logo for the Philbrook Museum of Art, designed by Michael Bierut of Pentagram. Not only does the mark form a P, it is derived from the museum’s two locations on a grid of Tulsa.

Two business cards for employees of ThoughtFarmer, a social intranet solution. The identity, developed by smashLAB, clearly differentiates the company from its competitors by focusing on its key value proposition: helping companies work better. A detailed case study explains the thinking: […] our creative concept focused on the theme of growing organizations in healthy fashion. This involved exploring agrarian, ecological, and organic motifs to develop a tactile and inviting system that extends across all of their collateral.

Two business cards for employees of ThoughtFarmer, a social intranet solution. The identity, developed by smashLAB, clearly differentiates the company from its competitors by focusing on its key value proposition: helping companies work better. A detailed case study explains the thinking:

[…] our creative concept focused on the theme of growing organizations in healthy fashion. This involved exploring agrarian, ecological, and organic motifs to develop a tactile and inviting system that extends across all of their collateral.

When a small Finnish paint company planned to enter the U.S. market, they hired Ukrainian firm Reynolds and Reyner to create a brand identity from scratch. The result: A lively, colorful, and useful suite of materials, from stationery to packaging—and an interesting look behind the scenes from the studio. Thanks to Lovely Stationery for the lead.

When a small Finnish paint company planned to enter the U.S. market, they hired Ukrainian firm Reynolds and Reyner to create a brand identity from scratch. The result: A lively, colorful, and useful suite of materials, from stationery to packaging—and an interesting look behind the scenes from the studio.

Thanks to Lovely Stationery for the lead.
The Reading is Fundamental literacy organization has rolled out a new identity, developed by Mother New York. Above is a set of illustrations using the new logo’s open-book shape to frame illustrations that can appeal to a wide variety of audiences. I confess to not being blown away by the new logo just on personal taste, but the applications are interesting, especially using the frame around people. I know that putting a variety of images inside logos is all the rage these days, but I think this one goes beyond clichéd stock photos to connect to the audience.

The Reading is Fundamental literacy organization has rolled out a new identity, developed by Mother New York. Above is a set of illustrations using the new logo’s open-book shape to frame illustrations that can appeal to a wide variety of audiences.

I confess to not being blown away by the new logo just on personal taste, but the applications are interesting, especially using the frame around people. I know that putting a variety of images inside logos is all the rage these days, but I think this one goes beyond clichéd stock photos to connect to the audience.

Business cards for CX, formerly Cloud Experience, a company intending to compete with Dropbox for online storage needs. Taking the tagline Cloud to the Power of X, this new identity by Moving Brands has a vibrant color palette and a nice use of translucency to suggest clouds and transparency.

Business cards for CX, formerly Cloud Experience, a company intending to compete with Dropbox for online storage needs. Taking the tagline Cloud to the Power of X, this new identity by Moving Brands has a vibrant color palette and a nice use of translucency to suggest clouds and transparency.

By designer Ria McIlwraith, this is a promotional item for Papernation, a website selling print and ephemera. McIlwraith expanded on the existing identity by coming up with “the idea of using the PN as the grounds for a little paper city, where paper planes fly.” The color palette and whimsy are a winner.

By designer Ria McIlwraith, this is a promotional item for Papernation, a website selling print and ephemera. McIlwraith expanded on the existing identity by coming up with “the idea of using the PN as the grounds for a little paper city, where paper planes fly.”

The color palette and whimsy are a winner.

Here’s another interesting example of a recent trend in using custom, hand-drawn typography in an identity system, in this case, the Chester Zoo. The work was done by Manchester, England’s Music creative agency. The project includes custom typefaces, a color palette, and the identity for a website.

(Via Creative Review)

Menu for Oslo’s Illegal Burger. The brand identity was designed by Oslo agency The Metric System. The name of the joint isn’t to suggest dubious meat sourcing, but rather a nod to the former use of the restaurant’s address as a non-licensed speakeasy bar.

Menu for Oslo’s Illegal Burger. The brand identity was designed by Oslo agency The Metric System.

The name of the joint isn’t to suggest dubious meat sourcing, but rather a nod to the former use of the restaurant’s address as a non-licensed speakeasy bar.