The Reading is Fundamental literacy organization has rolled out a new identity, developed by Mother New York. Above is a set of illustrations using the new logo’s open-book shape to frame illustrations that can appeal to a wide variety of audiences.

I confess to not being blown away by the new logo just on personal taste, but the applications are interesting, especially using the frame around people. I know that putting a variety of images inside logos is all the rage these days, but I think this one goes beyond clichéd stock photos to connect to the audience.