From adwriter, a smart move for hyperlocal marketing, created by THEY of the Netherlands.

Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.

So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99.″

Or, when a customer called out to the barista for the name of the network, she might hear “BuySomeCoffeeAlready.”

Via Handmade Ideas.