
From adwriter, a smart move for hyperlocal marketing, created by THEY of the Netherlands.
Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.
So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99.″
Or, when a customer called out to the barista for the name of the network, she might hear “BuySomeCoffeeAlready.”
Via Handmade Ideas.
30 notes
-
brighterbluegreen reblogged this from designtank
-
lonesome-crowded liked this
-
phreonx reblogged this from designtank
-
for-my-darling reblogged this from designtank
-
phreonx liked this
-
mmsartdesign reblogged this from designtank and added:
the netherlands is a funny, clever place
-
pcapili reblogged this from designtank
-
alltheworldisastage13 liked this
-
designsetc liked this
-
stashamalcolm liked this
-
geekliving reblogged this from designtank and added:
Brilliant move for local business in Netherlands,haha
-
beebler liked this
-
creativedisorder reblogged this from designtank
-
iyori liked this
-
kkkkkyrie liked this
-
mcwendellroth liked this
-
p382c liked this
-
falore liked this
-
calmandcrumbling liked this
-
undermanaged reblogged this from designtank
-
ellyay reblogged this from designtank
-
jandirafeijo liked this
-
designtank posted this
