September 2010
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Nike and “loud, mindless knitting”
Okay, I am late out of the gate on this post, but I cannot get over how ugly and unbalanced the uniforms of Boise State and Virginia Tech were in their early September football match up. Logo only on one side of the helmet? Only one shoulder with a color? Random patterns inside the numbers?
Apparently, the visual atrocities are the work of Nike, seemingly intent on throwing a whole bunch of bad...
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“Whenever we kick off a project with a client who has to sign off on work, we...”
– Paul Boag, Smashing Magazine in an excellent article about how to most effectively complete in-house web design projects with committees of stakeholders. The suggestions apply equally well to any client design project.
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Branding for Drake University: D+
I just read an amusing article in Upshot about Drake University’s new P.R. campaign, which, believe it or not, is D+: Perhaps not the best concept for a campaign for an institution of higher education.
Reporter Brett Michael Dykes writes:
Defenders of the ad blitz described it as “edgy and intriguing” in a letter to faculty and staff this week. The letter explained that the campaign “was...
