Every time I open my bill from Cox Communications—aka, your friend in the digital age—I have a 1984 newspeak moment. You know, when black becomes white and bad becomes ungood. Like that. Because the bill is designed in a way to obfuscate what is really going on.
Many academic researchers I’ve worked with over the years have a great disdain for the notion of marketing, the need for communicating their work in an engaging way to the general public, or the concept of design as involving more than someone, often a grad student or admin assistant, who can fire up Photoshop or Publisher. But it doesn’t have to be that way.
How many times have you seen a job ad asking for the ability to multitask? If you’re like me, you’ve lost count. And, if you’re like me, you may have found yourself asking, so, which projects do you want done poorly? Which clients are high value enough to focus on?
I was reminded of the workplace multitasking myth when the Washington Post published an obituary of Clifford Nass,